Many people only use social media as a way to share their day-to-day lives. Posting all those cat memes and sharing with friends.
My social media services help business owners save time and elevate their brand to a higher status. I create your posts and schedule them for publication on your various social media pages.
There are dozens of social media platforms available to market your business. Therefore, the first step is to educate you and assist you in selecting the best FOUR social media platforms for your business. Then, I open your accounts on the selected platforms and launch your business pages with custom cover photos created to enhance your brand, and refreshed content from your website. I manage, maintain, and update your various pages as needed. However, you will always have the login info for access to your pages.
Content creation is the heart of social media marketing. Each platform has different rules about the format of the content and the image dimensions for the posts. I have learned these rules and will write your posts in a recommended format to obtain maximum engagement. I write the posts in your voice so your clients will believe that you wrote the posts yourself. Because some industries restict the use of social media, I work with you and within your company's social media guidelines when creating the posts for your pages.
It is important to have your brand permeating through your website and all your social media pages so that your followers build credibility with your brand. This occurs when your branding supports a pleasing client interaction with your content by incorporating your logo, color schemes, taglines, and images from your office, store, or website in the design of your social pages, blogs, and newsletters. Plus, I will help you to add the icons and pages links to both your website and email signature to improve your visibility.
Using the correct hashtags will broaden your audience and allow your brand to target its niche market. They are a great way to promote sales and events, and when used correctly, can increase your fan base. Recent research by marketing experts recommends using no more than TWO hashtags on Facebook, LinkedIn, and Twitter. However, they do recommend using up to FOUR hashtags on Instagram. I select the best hashtags for you.
To obtain the largest reach for the posts on your pages, I schedule your posts to publish every three days at the optimum time for your followers.
Posting on a 3-day schedule maintains brand awareness and allows your followers to know when to expect new content on your pages. It also creates consistent data that allows me to analyze the posts each month. Therefore, I may make small changes occasionally to achieve your goals.
People don’t use social networks for a one-way experience. They’re seeking connections, with you and with your brand. Your followers will be interacting with your social media posts with questions and comments. They might write a review or post a complaint. My role is to actively engage with your followers by liking their comments, answering their questions., and contacting you to resolve any complaints.
Social media networks have become a prominent part of the business world. They allow you to advertise your brand and products to a wide range of potential customers. Creating a loyal following that is dedicated to your brand ensures that future products already have a foundation to rest on. As social media continues to connect billions of people around the globe, the opportunity for incredible benefits is at your fingertips. Boosting leads and sales, while giving you a platform to engage directly with your audience, bridges the gap between business and consumer. While 50% of small businesses are not using social media to promote their businesses, the ones who do have seen the payoff. It may seem overwhelming at first to incorporate social media into your business model, but it doesn’t have to.
Using social media will expand your business and brand awareness at an accelerated rate. It is incredibly easy to spread the word about your products and services when connected to such a wide network of people. As we know, word of mouth is a formidable tool in the sales market. Hearing about a company from someone in your social circle creates social proof. This inherent trust makes new customers feel more comfortable taking a chance on a company. As digital word of mouth becomes more prominent, it opens up the door to new advertising avenues and improves customer acquisition rates.
Your website is where customers can find information about your company. Increasing traffic to your website is the goal of social media. This can easily be accomplished by publishing a weekly article on your website's blog page. Then, share this article from your website onto your social media pages. When your brand has a strong and healthy social media presence, this is an indicator that your company is authentic and will help you rank further up the list. Not only does social media marketing help with website traffic through search results, but it also drives traffic on its own. When someone visits your social media account it acts as a window into what you have to offer. As a click-through to your website where they will be able to find more information, your social media profiles are a great billboard for your brand.
Thanks to the connectivity of social media, brands are now able to interact directly with their customers. Having dynamic content in your posts creates conversations with your followers, giving your customers a place to be heard. These conversations with clients give business owners a wealth of information. You will learn what your customers enjoy about your company's products or services. You will also learn about tone and language, allowing you to focus your marketing strategy so that it matches your audience. This will make your brand more relatable to your target customer.
Being able to connect with your social media page followers will encourage trust. Trust is the foundation of any relationship and with it, comes loyalty. When you have loyal social media page followers, loyal customers will follow. By creating a few social media posts to talk about yourself and share your story, your page becomes a human connection to your business. This not only helps your public image but gets a conversation started. Therefore, the posts I create during the month tend to be divided into these themes:
Social media marketing can improve your business. The ability to connect with such a vast network of people will help propel your brand forward. As you gain more recognition through social media, word of mouth will spread, and you will be able to step outside your niche market and your fan base will grow. Your social media pages are an excellent way to learn ways to improve your business:
I baked a batch of my classic SUGAR COOKIES for analyzing my website traffic and optimizing your experience today. Do you want a sugar cookie? Click here for my classic SUGAR COOKIES recipe.